Scopus
🔓 Açık Erişim YÖKSİS Eşleşti
Validity and reliability of consumer attitude toward online shopping scale
Zbornik radova Ekonomskog fakulteta u Rijeci / Proceedings of Rijeka Faculty of Economics · Haziran 2023
YÖKSİS Kayıtları
Validity and reliability of consumer attitude toward online shopping scale
Zbornik radova Ekonomskog fakulteta Rijeka · 2023 SSCI
PROFESÖR ONUR KÖKSAL →
Validity and reliability of consumer attitude toward online shopping scale
UNIVERSITY OF RIJEKA, FACULTY OF ECONOMICS AND BUSINESS · 2023 ESCI
DOÇENT ZÜHREM YAMAN →
Makale Bilgileri
DergiZbornik radova Ekonomskog fakulteta u Rijeci / Proceedings of Rijeka Faculty of Economics
Yayın TarihiHaziran 2023
Cilt / Sayfa41 · 91-112
Scopus ID2-s2.0-85165300019
Erişim🔓 Açık Erişim
Özet
With the rapid developments in information technologies in recent years, the Internet has more place in our daily lives, and as a result, the Internet, used as a means of communication at first, has resulted in changes in the shopping preferences of today's consumers. Online shopping is one of the most drastic of these changes. It is believed that having more information about the reasons for consumer preferences on shopping online or avoiding online shopping and defining the processes related to online shopping conducted by businesses can contribute to the efficiency of online shopping. In the present study, an attitude scale toward online shopping is developed and this scale is tested for validity and reliability. There are various attitude scales toward online shopping in the related literature. The purpose of developing this scale is to define new attitudes of consumers toward online shopping that have adapted to changing conditions of the world and technology. With the opinions of 5 academics in the fields of marketing and business management, the number of items, which was 24 on the draft scale, was reduced to 20. For the pre-study, data were collected from 60 consumers and analyzed. A pilot study of the draft scale was conducted on 154 consumers. At the end of this study, a scale consisting of 2 dimensions and 14 items with high validity and reliability was developed. Obtained findings are presented in detail in the paper.
Yazarlar (2)
1
Zührem Yaman
ORCID: 0000-0001-9796-7063
2
Onur Köksal
Anahtar Kelimeler
Attitude
Attitude scale
Marketing
Online
Online shopping
Kurumlar
Selçuk Üniversitesi
Selçuklu Turkey