Scopus
YÖKSİS Eşleşti
Sustainable dressing: Consumers' value perceptions towards slow fashion
Business Strategy and the Environment · Aralık 2019
YÖKSİS Kayıtları
Sustainable dressing: Consumers' value perceptions towards slow fashion
BUSINESS STRATEGY AND THE ENVIRONMENT · 2019 SSCI
DOÇENT TUĞBA ŞENER →
Sustainable dressing: Consumers' value perceptions towards slow fashion
BUSINESS STRATEGY AND THE ENVIRONMENT · 2019 SSCI
PROFESÖR NURGÜL KILINÇ →
Sustainable Dressing: Consumers’ Value Perceptions Towards Slow Fashion
Business Strategy and the Environment · 2019 SSCI
PROFESÖR NURGÜL KILINÇ →
Makale Bilgileri
DergiBusiness Strategy and the Environment
Yayın TarihiAralık 2019
Cilt / Sayfa28 · 1548-1557
Scopus ID2-s2.0-85067807599
Özet
Slow fashion that improves with an increasing awareness of sustainability has changed consumers' value perception and purchasing behaviours. The aim of this study is to determine slow fashion dimensions that influence consumers' value perceptions for slow fashion products and to reveal the effects of the perceived value on consumers' intentions to purchase and willingness to pay higher prices. The sample includes 725 students pursuing higher education in Turkey and Kazakhstan. Exploratory and confirmatory factor analyses were used to specify the factor structure of the variables used in the research, and structural equation modelling was used to test the hypotheses. Data analysis showed that authenticity, locality, and exclusivity aspects in Turkey and equity, functionality, locality, and exclusivity aspects in Kazakhstan contributed to perceived customer value. Perceived customer value in both groups positively affects the intention to purchase and the willingness to pay higher prices. In addition, consumers who intend to purchase slow fashion clothing are willing to pay higher prices than other products. The results suggest that consumers in different countries have different orientations that influence their perceptions of value. From this perspective, this study can provide designers with insights on the importance of making sustainable designs that are appropriate to the target market beyond the trends imposed by the global fashion industry.
Yazarlar (3)
1
Tuğba Şener
ORCID: 0000-0003-4834-0410
2
Ferdi Bişkin
ORCID: 0000-0002-9864-751X
3
Nurgül Kılınc
ORCID: 0000-0003-0610-6730
Anahtar Kelimeler
design
perceived customer value
purchase intention
slow fashion
sustainability
Kurumlar
Khoja Akhmet Yassawi International Kazakh-Turkish University
Turkistan Kazakhstan
Necmettin Erbakan Üniversitesi
Meram Turkey
Selçuk Üniversitesi
Selçuklu Turkey
Metrikler
36
Atıf
3
Yazar
5
Anahtar Kelime