Scopus
The role of ad cognitive load on advertising effectiveness: A research based on low involvement learning theory
Public Relations and Advertising Theories Concepts and Practices · Aralık 2018
Makale Bilgileri
DergiPublic Relations and Advertising Theories Concepts and Practices
Yayın TarihiAralık 2018
Scopus ID2-s2.0-85114971685
Yazarlar (1)
1
Vesile Çakır
Kurumlar
Selçuk Üniversitesi
Selçuklu Turkey