Scopus
YÖKSİS Eşleşti
Effects of indoor color on mood and cognitive performance
Building and Environment · Eylül 2007
YÖKSİS Kayıtları
Effects of indoor color on mood and cognitive performance
Building and Environment · 2007 SSCI 82 atıf
PROFESÖR MEHMET LÜTFİ HİDAYETOĞLU →
Makale Bilgileri
DergiBuilding and Environment
Yayın TarihiEylül 2007
Cilt / Sayfa42 · 3233-3240
Scopus ID2-s2.0-34247174681
Özet
In this study, the impact of indoor color use, gender and age on mood and cognitive performance was examined. It was hypothesized that indoor color for decoration in stores is an effective source that may convey emotional meanings differentiated by gender, age, or both. In order to study this, a two-stage work was carried out in a café/restaurant, in which interior yellow walls were changed to violet. In both stages, furniture and decorations remained the same. Each appearance (yellow and violet) was tested by using visual attributes through the use of bipolar scales. Results from approximately 250 participants for each stage showed that violet interiors were more positively perceived when compared to yellow. Compared to females, male users evaluated the space more positively. In addition, young customers had a more positive tendency than older customers towards the perception of atmospheric attributes, including color of store interiors. © 2006 Elsevier Ltd. All rights reserved.
Yazarlar (3)
1
Kemal Yildirim
ORCID: 0000-0001-5447-1201
2
Aysu Akalin
3
Mehmet Lutfi Hidayetoglu
ORCID: 0000-0002-9720-1700
Anahtar Kelimeler
Café/restaurant
Color
Perception
Store atmosphere
Kurumlar
Gazi Üniversitesi
Ankara Turkey
Selçuk Üniversitesi
Selçuklu Turkey
Metrikler
144
Atıf
3
Yazar
4
Anahtar Kelime