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Consumer perceptions and functional evaluations of cash desk types in the clothing retail context

International Journal of Retail and Distribution Management · Ocak 2014

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YÖKSİS Kayıtları
Consumer perceptions and functional evaluations of cash desk types in the clothing retail context
International Journal of Retail & Distribution Management · 2014 EBSCO
PROFESÖR MEHMET LÜTFİ HİDAYETOĞLU →

Makale Bilgileri

DergiInternational Journal of Retail and Distribution Management
Yayın TarihiOcak 2014
Cilt / Sayfa42 · 542-552
DOI10.1108/IJRDM-03-2013-0056
Scopus ID2-s2.0-84902483043
Özet Purpose: The purpose of this paper is to focus on assessing consumer perceptions and functional evaluations of store cash desks (Flat, L- and U-shaped) in the clothing retail context. Design/methodology/approach: To test the assumption that relationships exist between various types of cash desks and consumer perceptions and functional evaluations, a study was devised using digital pictures of three types of cash desks hypothetically located in a large store. Findings: Results based on semantic differential and functional items show that consumers expressed a more positive perception of flat than of L- or U-shaped cash desks. Men evaluated the store cash desks more positively than women overall. Managerial implications are discussed and directions for future research are proposed. Originality/value: This paper reveals a significant relationship between cash desk type and consumer perceptions and functional evaluations of cash desks. The results of the work suggest that retailers and designers may be able to easily make stores more attractive to consumers by installing flat cash desks. © Emerald Group Publishing Limited.

Yazarlar (4)

1
Kemal Yildirim
ORCID: 0000-0001-5447-1201
2
Nur Ayalp
3
Gozen Guner Aktas
4
Mehmet Lutfi Hidayetoglu
ORCID: 0000-0002-9720-1700

Anahtar Kelimeler

Cash desks Clothing retail Digital picture Perception Shopping attitude

Kurumlar

Gazi Üniversitesi
Ankara Turkey
Selçuk Üniversitesi
Selçuklu Turkey
TOBB University of Economics and Technology
Ankara Turkey

Metrikler

6
Atıf
4
Yazar
5
Anahtar Kelime

Sistemimizdeki Yazarlar

MH
MEHMET LÜTFİ HİDAYETOĞLU
PROFESÖR

Hızlı Erişim

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