Scopus
YÖKSİS Eşleşti
The effect of age, gender and education level on customer evaluations of retail furniture store atmospheric attributes
International Journal of Retail and Distribution Management · Ağustos 2015
YÖKSİS Kayıtları
The effect of age gender and education level on customer evaluations of retail furniture store atmospheric attributes
International Journal of Retail & Distribution Management · 2015 ABS - 2; Business Source; Cabell's; Collectanea Corporate; Current Citations Express; EBSCO host TOC Premier; Emerald Reviews; EP Collection; Galileo; Innovative; International Logistics Abstracts; Manning & Napier; Scopus
PROFESÖR MEHMET LÜTFİ HİDAYETOĞLU →
Makale Bilgileri
DergiInternational Journal of Retail and Distribution Management
Yayın TarihiAğustos 2015
Cilt / Sayfa43 · 712-726
Scopus ID2-s2.0-84938682098
Özet
Purpose – The purpose of this paper is to ascertain the effect of age, gender and education level on customer evaluations of store atmospheric attributes (colour, lighting type, musical genre/tempo/volume, circulation area, lighting, climatic conditions, ambient scent and cleanliness) in the context of retail furniture stores. Design/methodology/approach – To that end, a questionnaire was administered to 273 customers who shopped at furniture stores in the Siteler district of Ankara. The reliability coefficients of the data were defined based on their percentage values. Then, to examine the effect of age, gender and education level on customer evaluations of store atmospheric attributes, the appropriate χ2 analysis was applied. Findings – Significant differences in customer evaluations of store atmospheric attributes emerged based on age, gender and education level. Based on those results, certain store atmospheric attributes (colour, lighting type, musical genre/tempo/volume) preferred by customers were suggested to enhance the design of furniture stores. In addition, the store’s circulation area, lighting, climatic conditions, ambient scent and cleanliness were found to have a significant impact on the duration of customer visits to furniture stores. Originality/value – The study scientifically assessed the effects of age, gender and education on the perceptions of customers in terms of ambient atmosphere. Application of these findings to store design should have positive effects on the willingness of customers to remain in the store and should positively affect their shopping decisions.
Yazarlar (3)
1
Kemal Yildirim
ORCID: 0000-0001-5447-1201
2
Kubulay Çağatay
3
Mehmet Lutfi Hidayetoglu
ORCID: 0000-0002-9720-1700
Anahtar Kelimeler
Customer characteristics
Salesperson behaviour
Store atmosphere
Store image Paper type Research paper
Kurumlar
Gazi Üniversitesi
Ankara Turkey
Selçuk Üniversitesi
Selçuklu Turkey
Metrikler
31
Atıf
3
Yazar
4
Anahtar Kelime