Scopus
The effect of social servicescape on price fairness and customer trust: a study in coffee shops
British Food Journal · Haziran 2024
Makale Bilgileri
DergiBritish Food Journal
Yayın TarihiHaziran 2024
Cilt / Sayfa126 · 2982-2998
Scopus ID2-s2.0-85194579187
Özet
Purpose: The aim of this research is to determine the price fairness of the social servicescape and the effect of price fairness on customer trust. In this context, first of all, the effect of the social servicescape on price fairness and then the effect of price fairness on customer trust were tested. Design/methodology/approach: The universe of the research consists of people who visit Starbucks coffee stores. In the study, data were collected from 338 people who visited Starbucks coffee stores. The relationships between the variables were analyzed using the Structural Equation Modeling (SEM) Technique. Findings: As a result of the research, it was concluded that employees, other customers and social crowds, which are from the dimensions of the social servicescape, do not have a significant effect on price fairness, the interaction between employee and customer, which is from the sub-dimensions of the social servicescape, has an effect on customers' perception of price fairness, and price fairness also has an effect on customer trust. Originality/value: The important point in this research is to determine the effect of the social servicescape on price fairness, which has not been studied in the literature before. Although the effect of physical servicescape on price justice has been investigated, the effect of social servicescape on price justice has not been investigated. When evaluated from this point of view, it is thought that the research will have an important contribution to the literature.
Yazarlar (3)
1
Savaş Artuğer
ORCID: 0000-0003-1272-2361
2
Kursad Sayın
ORCID: 0000-0003-0988-5186
3
Songül Kilinç Şahi̇n
ORCID: 0000-0002-3510-9220
Anahtar Kelimeler
Coffee shops
Customer trust
Price fairness
Servicescape
Social servicescape
Kurumlar
Muğla Sıtkı Koçman Üniversitesi
Mugla Turkey
Selçuk Üniversitesi
Selçuklu Turkey
Metrikler
3
Atıf
3
Yazar
5
Anahtar Kelime