Scopus
Guilt's role in airline environmental messaging and voluntary carbon offsetting purchase behavior
Sustainable Marketing Practices in the Aviation Industry · Aralık 2024
Makale Bilgileri
DergiSustainable Marketing Practices in the Aviation Industry
Yayın TarihiAralık 2024
Scopus ID2-s2.0-105009870541
Özet
This chapter explores the influence of guilt on air passengers' decisions to purchase voluntary carbon offset (VCO) programs. It examines how airlines' environmental messages, when framed effectively, can evoke guilt and encourage consumer engagement in offset programs. The study builds on theories of message framing, guilt, environmental attitude, and trust, proposing a model where guilt mediates the relationship between message framing and purchase behavior. Additionally, environmental attitude and trust are explored as moderators of guilt's influence. This chapter presents a theoretical model that explores the interaction between various factors influencing the effectiveness of message framing on the purchase of VCO programs. It provides insights into the impact of message framing on promoting sustainable behavior. Additionally, the chapter offers research avenues aimed at understanding how these framing strategies can effectively encourage passengers to engage in and purchase VCO programs, ultimately contributing to environmental sustainability literature in the aviation industry.
Yazarlar (3)
1
Yaser Al-Dhabyani
ORCID: 0000-0003-4648-6280
2
Erdal Arslan
ORCID: 0000-0003-4892-2963
3
Eva Luísa dos Santos Gigante
ORCID: 0009-0006-9323-080X
Anahtar Kelimeler
Environmental attitude
Guilt
Message framing
Negative message framing
Positive message framing
Pro-environmental behavio
Trust
Voluntary Carbon Offsetting (VCO)
Kurumlar
Vrije Universiteit Amsterdam
Amsterdam Netherlands
Metrikler
2
Atıf
3
Yazar
8
Anahtar Kelime