Scopus
YÖKSİS Eşleşti
The Green Purchase Behavior of Young Consumers: The Role of Environmental Knowledge
Folia Oeconomica Stetinensia · Haziran 2025
YÖKSİS Kayıtları
The Green Purchase Behavior of Young Consumers: The Role of Environmental Knowledge
Folia Oeconomica Stetinensia · 2025 Scopus
DOÇENT GÖKHAN AKANDERE →
Makale Bilgileri
DergiFolia Oeconomica Stetinensia
Yayın TarihiHaziran 2025
Cilt / Sayfa25 · 1-21
Scopus ID2-s2.0-105009020378
Özet
Research background: Growing global concerns about pollution and environmental degradation have heightened interest in eco-friendly, sustainable, and green consumption. As individuals become more environmentally conscious, they adopt "green"lifestyles as part of their responsibility toward sustainability. Purpose: This study examines whether environmental knowledge influences green purchasing behavior, focusing on students from 11 universities affected by the 2023 earthquake in Türkiye. Through a survey of 390 respondents, the research explores the link between green purchasing behavior and environmental knowledge to understand consumer awareness in post-disaster settings. Research methodology: A questionnaire survey was conducted with 390 participants. Scale reliability was assessed using Cronbach's alpha in SPSS, while a confirmatory factor analysis (CFA) in AMOS ensured validity. Structural equation modeling (SEM) in AMOS analyzed variable correlations within the research model. Results: The findings reveal that higher environmental knowledge significantly enhances green purchasing behavior, suggesting that informed consumers are more likely to engage in sustainable purchasing. Novelty: This study contributes to the literature by investigating the link between environmental knowledge and green purchasing in a post-disaster context. Using data from students at 11 earthquake- affected universities in Türkiye, it underscores the need to increase consumer awareness of sustainability.
Yazarlar (2)
1
Gokhan Akandere
2
Abdurrahman Gümrah
Anahtar Kelimeler
environmental knowledge
green product
green purchase behavior
structural equation modeling (SEM)
Kurumlar
Selçuk Üniversitesi
Selçuklu Turkey