Scopus
YÖKSİS Eşleşti
The Psychology of Fitness Center Members: An Examination of Turkish Fitness Clubs
Journal of Global Sport Management · Ocak 2025
YÖKSİS Kayıtları
The Psychology of Fitness Center Members: An Examination of Turkish Fitness Clubs
Journal of Global Sport Management · 2025 Emerging Sources Citation Index (ESCI)
PROFESÖR ERKAN FARUK ŞİRİN →
Makale Bilgileri
DergiJournal of Global Sport Management
Yayın TarihiOcak 2025
Cilt / Sayfa10 · 109-128
Scopus ID2-s2.0-86000426326
Özet
Losing members is a significant issue faced by fitness centers. In this context, it is crucial to understand the variables that will reduce the members’ intention to terminate their membership. Perceived value, emotions, and customer trust can be momentous, as membership has a catalytic effect on satisfaction. However, only a little information is present on its effect in the fitness consumer literature. Therefore, this study aims to examine the theoretical relationship between perceived value, emotions, customer trust, consumer satisfaction, loyalty and word of mouth marketing in fitness businesses. Members from two fitness clubs located in Konya, Turkey (n = 406) were surveyed. Based on the results, the perceived value, trust and emotions were positively related to satisfaction. Likewise, satisfaction was positively related to customer loyalty. Finally, customer loyalty was positively related to word-of-mouth, while satisfaction was not related to word-of-mouth. The study results may contribute to our understanding of the psychology of Turkish fitness center members.
Yazarlar (3)
1
Erkan Faruk Şirin
ORCID: 0000-0002-6837-7758
2
Mehmet Öztaş
ORCID: 0000-0003-4689-6490
3
Ali Sevilmiş
ORCID: 0000-0001-8338-5927
Anahtar Kelimeler
customer emotions
Customer loyalty
satisfaction
trust
word of mouth (WOM)
Kurumlar
Karamanoğlu Mehmetbey Üniversitesi
Karaman Turkey
Selçuk Üniversitesi
Selçuklu Turkey
Tokat Gaziosmanpaşa Üniversitesi
Tokat Turkey
Metrikler
7
Atıf
3
Yazar
5
Anahtar Kelime