Customer relationship management as a tool for sustainable competitive advantage and exemplar companies with worldwide success

Mediterranean Journal of Social Sciences · Ekim 2013

YÖKSİS Kayıtları

CUSTOMER RELATIONSHIP MANAGEMENT AS A TOOL FOR SUSTAINABLE COMPETITIVE ADVANTAGE AND EXEMPLAR COMPANIES WITH WORLDWIDE SUCCESS

Mediterranean Journal of Social Sciences · 2013 IBSS-International Bibliography of the Social Sciences, Proquest-Social Sciences Index, Proquest Political Sciences, Sociological Abstract-Proquest, DOAJ-Directory of Open Access Journals, EBSCOhost, EBSCO Publishing, Index Copernicus International, Cabell's Publishing -Directories of Academic Journals, Ulrichweb-Global Series Directory, Socol@r Index, E-Journals.org, World Wide Web Virtual Library, Genamics JournalSeek, Kaohsiung Medical University Library, MLA Index-International Bibliography of the Modern Language Association, Georgetown University Library, Global Impact Factor, Scirus Index, Open J. Gate Index, Academic Journals Database, San Jose State University-Electronic Journal Index, Exlibris Index, The Bridge of Knowledge.

DOKTOR ÖĞRETİM ÜYESİ EMEL CELEP →

Customer Relationship Management as a Tool for Sustainable Competitive Advantage and Exemplar Companies with Worldwide Success

Mediterranean Journal of Social Sciences · 2013 IBSS, ProQuest, DOAJ

PROFESÖR MUAMMER ZERENLER →

Customer Relationship Management as a Tool for Sustainable Competitive Advantage and Exemplar Companies with Worldwide Success

Mediterranean Journal of Social Sciences · 2013 IBSS, ProQuest, DOAJ

PROFESÖR ESEN ŞAHİN →

Customer Relationship Management as a Tool for Sustainable Competitive Advantage and Exemplar Companies with Worldwide Success

Mediterranean Journal of Social Sciences · 2013 (IBSS-International Bibliography of the Social Sciences, ProQuest, DOAJ)

DOKTOR ÖĞRETİM ÜYESİ EMEL CELEP →

CUSTOMER RELATIONSHIP MANAGEMENT AS A TOOL FOR SUSTAINABLE COMPETITIVE ADVANTAGE AND EXEMPLAR COMPANIES WITH WORLDWIDE SUCCESS

PROFESÖR MUAMMER ZERENLER →

Makale Bilgileri

DergiMediterranean Journal of Social Sciences

Yayın TarihiEkim 2013

Cilt / Sayfa4 · 731-736

DOI10.5901/mjss.2013.v4n10p731

Scopus ID2-s2.0-84892545278

Erişim🔓 Açık Erişim

Özet In the recent years, due to the existence of innumerable companies, it has become quite difficult to gain advantage in competitiveness. Considering the fact that differentiated activities, strategies and policies of companies or the company resources can easily be imitated by the rivals and the advantage can be lost; the gained advantage in competitiveness should not be for short term and has to carry the necessary qualities for sustainability (Güleş and Bülbül, 2005). In this way, the companies can have a long term relationship with their customers which will bring customer loyalty and long term profit. In addition to the customer loyalty, there are some other conditions that the companies should meet to be preferred. These can be listed as reducing the costs in the production phase; flexibility in meeting the changing needs and demands of the customers fastly and punctually and putting the quality first. The approach of focusing on the customers to secure advantage in competitiveness, brought the approach of Customer Relationship Management. At this point, collecting information about the customers and using them in order to produce unique products and services has become one of the main conditions of an effective and sustainable supremacy in the competition. In this paper, exemplar companies which gained speed, quality and flexibility in their products and services due to their successful implementation of CRM will be analyzed in detail in order to explain the effect of successful CRM implementations in the protection of long-term advantage in competitiveness.