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Integrating Social Media-Driven Service Innovation and Sustainable Leadership: Advancing Sustainable Practices in Tourism and Hospitality

Sustainability Switzerland · Ocak 2025

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YÖKSİS Kayıtları
Integrating Social Media-Driven Service Innovation and Sustainable Leadership: Advancing Sustainable Practices in Tourism and Hospitality
Sustainability · 2025 SSCI
DOÇENT SERKAN AYLAN →

Makale Bilgileri

DergiSustainability Switzerland
Yayın TarihiOcak 2025
Cilt / Sayfa17
DOI10.3390/su17020399
Scopus ID2-s2.0-85215816548
Erişim🔓 Açık Erişim
Özet This study examines the impact of the digital era, particularly the increasing prevalence of social media, on sustainable tourism and hospitality development, and examines how the tourism and hospitality industry leverages social media to foster sustainability within the sector. However, researchers and policymakers have paid little attention to this aspect. Research on social media usage and sustainable tourism development still needs to be revised and made novel. Drawing on organizational learning theory and the resource-based view, this study examines the associations between social media usage and service innovations, aiming to develop sustainable tourism. Our research findings reveal a promising and positive relationship between social media usage and service innovations, which contributes to the sustainable development of tourism. Sustainable leadership also moderates this relationship. This research significantly contributes to the existing knowledge in the field, with implications for academia, researchers, and government entities focused on digitalization and sustainable development, supporting innovation, and preparing for future challenges.

Yazarlar (5)

1
Muhammad Zada
ORCID: 0000-0003-0466-4229
2
Gül Erkol Bayram
ORCID: 0000-0001-9764-2883
3
Nicolás Contreras-Barraza
4
Kerem Kaptangil
5
Serkan Aylan
ORCID: 0000-0002-7262-4440

Anahtar Kelimeler

digitalization service Innovations social media usage sustainable development sustainable leadership tourism and hospitality

Kurumlar

Hanjiang Normal University
Shiyan China
Pontificia Universidad Católica de Valparaíso
Valparaiso Chile
Selçuk Üniversitesi
Selçuklu Turkey
Sinop Üniversitesi
Sinop Turkey
Universidad Autónoma de Chile
Temuco Chile

Metrikler

11
Atıf
5
Yazar
6
Anahtar Kelime

Sistemimizdeki Yazarlar

SA
SERKAN AYLAN
DOÇENT

Hızlı Erişim

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